Semiotics

When you look at something, you most of the time associate it with something else, even if not everyone does. That's pretty cool. I didn't know the study of these meanings was called Semiotics. Good to know though. It's interesting to think about that idea, the fact that you can say something without really saying it. This is a very important factor to take into account in art, especially if you don't want to upset anyone with an advertisement. When you have to think on every possible way it could be read denotations and connotations become very important. I believe that this is the message to think about in the lecture.